Tech Marketing, Powered By Animation.

Animations that give people the confidence to buy your tech.

By decoding your complex solution into animations that bring clarity.

From single videos to complete funnels, I design solutions based on your objective and impact.

Demand Generation
Lead Generation
Product Marketing
Sales Enablement

The animation itself is just part of a successful project.

A 1hr session with you and your team to get all the information needed to run a successful animation project.

Discovery & Objective

Define the purpose, goal and plan of action to create a focus for the project and to act as our foundation for every design decision.

The message is the most important part of the project. We want substance focused on the objective rather than just flash.

Messaging & Tone

I craft the language and tone to better connect with your specific audience on an emotional level.

From designing bespoke web players to consulting on ad tactics, I help with distribution to maximise results.

Distribution & Analytics

Setting up analytics so that you have the right data in the right place and can see how the project is performing.

A 3 month review to explore the analytics, feedback and use cases to help improve any future assets.

Review & Updates

Plan any changes, updates or new projects based on the data and real world feedback.

I've created over 100+ animations for software, hardware and service-based tech companies

Trusted by tech companies around the globe.

"Thanks Ben - The explainer video is perfect and feedback from the team is it's great! I just need the final files then I can start my campaign!"

"Thanks so much - Really impressed by how much you 'get it' and have brought it all to life! It looks amazing and the whole process has been pain free so a HUGE thank you for that!"

"Lots of great feedback from the global MDs on the animation! Looks so great thanks Ben - And the LA team really love it!"

"Ben – it is SO GOOD. We love it. This is everything we wanted and more. It really explains the value of SQL Prompt in such an engaging way. These assets are going to form a crucial part of our marketing efforts this year."

"Everyone is really happy with the video, great job - they all agreed it much better explains what our product does."

"Just had the final feedback for the video and you'll be pleased to hear that they love it! In fact the whole board of Directors at Renault Retail Group are very impressed with it."

Motion design done properly

Connecting your goals to the right motion formats, messages, and placements.

Typical Studio

Anico Studio

Animations for anyone

Focused on the tech industry

Dive straight into animation

Discovery and strategy session

Re-use and hack templates

Bespoke to your business and objective

Limited communication

Video recordings that walkthrough design choices

Video production only

Analytics and distribution consulting

Send and forget

3 Month checkup

Expensive to make changes

Built to evolve

Focused on the visuals

Objective driven - Form follows funcion

Just one deliverable

A complete funnel