I feel that the world of tech is too complex, poorly explained and full of similar solutions. This means people struggle to have the information they need to make accurate buying decisions. I help by deciphering the key information and then crafting it into engaging animations that give the right people the confidence to buy the right tech.
I combine motion design with marketing insight to create animations that don’t just look good, they work hard. Every frame is built to inform, engage, and drive action, helping tech businesses connect with the right people and move them confidently toward a decision.
No two products, audiences, or buying journeys are the same. That’s why I don’t use templates. I shape each animation around your goals, message, and brand - making sure it feels like a natural extension of your business, not just another explainer.
Design is only valuable when it serves a purpose. I make creative decisions based on what your audience needs to see, hear, and feel in order to act. That means cutting fluff, keeping things focused, and making every second count.
Communication is key. You’ll always know what’s happening and what’s next. I keep you in the loop from start to finish so there are no surprises. Just clarity, feedback, and collaboration.
I respect your time, your goals, and your trust in me to deliver. That means I stick to deadlines, communicate clearly, and do what I say I will. You get a reliable creative partner who takes the work seriously.
Tech moves fast. So I stay curious, ask questions, and keep learning about your product, your market, and what makes people buy.
I didn’t start in animation. I started in front-end web design where I spent my time simplifying messages, structuring content and improving information flows. That’s where I got obsessed with clarity and saw how clear messaging combined with visual design could help people understand products and solutions much faster.
My next role was as a senior designer in a small B2B marketing agency. Here I doubled down on the marketing side of things and dived deeper into using visual design to deliver clear messaging.
Throughout these years working with a wide array of companies, I always wondered why they didn't explain what they do in plain English.
They thought that making it sound simple made the solution less valuable and the company sound less intelligent. I strongly disagreed. This was reflected through my work by simplifying designs to the core objectives, and guess what, the clients loved them.
So why animation?
Well, during this time I was trying to find the most effective way to communicate these messages and it nearly always landed with animation and video. It has unmatched storytelling, emotional connection and engagement.
I had to explore this further and the best way to do that was to jump right in. I went freelance into the world of animation and created explainer videos, social media ads, event animations and even some NFTs.
Today, I'm focused on working with growing tech companies, creating animated explainer videos that not only give potential buyers the knowledge they need to make an informed decision, but also build the awareness and trust for them to become paying customers.
A perfect blend of design, effective communication and marketing.