CausaLens specalise in AI agents. They envision a world where everyone can answer their data-driven questions in seconds, resulting in significant efficiencies across the enterprise, mid-market, and government sectors.

They were having trouble quickly explaining the complexities of the solution to new prospects and how it can help their business.

There currently explaination was full of jargon, a cofusion between "AI Agents" and "Digital Workers" and missed many of the key messages they wanted to get across.

They are also constantly evoloving the product and so wanted something that wouldn't age.

My goal was to fix it with an aniamted video they could set on their homepage as well as use in sales conversations.

After the strategy session I knew they had a few visual ways of representing things that had worked well in sales decks, mainly the pyramid, and so expanding on these was a must.

To help keep the animated video evergeen, I used more abstract visuals to represent elements and kept the content higher level without diving too deep into the features and details. This led me to focus on what makes causaLens unqiue in the world of AI Agents.  

I also wanted to stick to text on screen rather than a voiceover as this makes the video more accessible, especially on the homepage where users might not able/wanting to watch a video with sound.

The aim was to create something that gave the viewer enough of a baseline to explore the rest of the site with confidence and excitement.