The aim was to create an engaging animated video to educate users on the benefits of their premium service. The goal was to demonstrate how each premium feature enhances users' cocktail discovery journey, targeting both home hobbyists and professional bartenders.

The animation needed to effectively communicate three primary messages. First, it highlighted the exclusive features available with premium membership, emphasising their value for both amateur cocktail enthusiasts and professional bartenders. Second, the video provided a clear, step-by-step explanation of how each feature works, allowing users to maximise their experience. Lastly, the video aimed to motivate users to explore premium features, showing how they elevate the cocktail discovery process.