Google Cloud

An animated lead magnet video for Google Cloud's online AI assessment.

B2B
Explainer Video
An animated video that illustrates the journey to becoming an AI-enabled organisation, from early foundational systems to advanced, AI-driven decision-making.

The story encourages viewers to reflect on their own AI maturity and consider how they could use AI more effectively, ending with a call to action to complete an online assessment.

In terms of visuals, the AI was represented by the glowing orb traveling and moving throughout the video. We wanted to use Googles' AI tools to help create the animation so that we stay true to the message of the video.

Credits:
Project management and script: ftrprf
Storyboard, visual design and animation: Anico

"You're a magician, absolutely love the direction you've taken and the visual language / identity throughout. Seriously been such a pleasure to work with you."

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