Granola AI had been a personal tool, something you used on your own to capture and search your meeting notes. They'd just built a set of team features and needed to shift how people saw the product entirely, from a solo app to something worth pulling your whole team into.

The catch was speed. They wanted to launch on social in a week, which meant the video had to do a genuinely hard job (change how existing users think about the product) in well under a minute, and get built fast enough to actually hit that date.

With that little time, a short, sub 1 minute explainer was the right call for social, something built to grab attention, land the message, and build a bit of hype before people scrolled past.

I built it to follow a user's actual journey rather than list features: share a note, use AI to pull up a teammate's notes, then stay in the loop as new notes come in across the company. Security came last on purpose, it matters, but it's not the exciting part, and on social you need the exciting part first.

I skipped voiceover, partly because most people watch social videos on silent so it needed to work without sound, and partly because it meant less time spent on the audio side with a 1 week deadline. Both things were true at once, and worth having either way.

For distribution, this was going out organically on Granola's social channels and onto a new feature page on the website, so I kept to a standard 16:9 ratio that would hold up across both without needing separate cuts, which mattered given the timeline.