The goal was to create an animated video to introduce Ora, a groundbreaking platform by PinkSheep that empowers companies to manage their merchandising sustainably. The primary focus of the video was to highlight how the platform encourages the adoption of environmentally friendly products, helping organisations reduce their carbon footprint and contribute to a healthier planet.

To bring Ora's mission to life, the visual style centered on authenticity and impact. Using PinkSheep's established branding as the foundation, the video combined real-world footage with motion graphics to connect the platform's technological capabilities to tangible environmental outcomes.

The use of real footage showcased the platform's relevance and real-world applications, demonstrating its ability to drive positive change. Motion graphics were layered into the footage to highlight key features and benefits, maintaining a balance between informative content and an engaging visual narrative.

The animation emphasized the bigger picture—making sustainability accessible and actionable for companies—while focusing on the specific ways Ora facilitates greener merchandising.