The goal was to produce a comprehensive animated explainer video that demonstrates the benefits of AI in waste sorting and how the technology works. The primary objective was to show how AI excels in identifying waste, without overhyping its capabilities.
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The video needed to provide viewers with a clear understanding of AI’s role in waste sorting. It explains what AI means in this context by demystifying the technology and focusing on its real-world applications rather than portraying it as some futuristic magic. It then explored how AI actually works in the waste sorting process, showing the logic behind its identification abilities.

The video highlights AI's standout feature: its ability to spot waste types with precision beyond what traditional methods can achieve. However, we also wanted to manage expectations, making sure the audience understood both the capabilities and limitations of AI in this field.

The visual approach blended real-world footage with clear, flat graphics to ensure the content was both informative and easy to understand. Real-world examples helped viewers see the tangible impact of AI sorting, while the motion graphics served to simplify and explain more complex concepts. The colour palette and icons aligned with the client's brand guidelines, maintaining consistency.