I created an animated explainer video to be used on the website as well as pre-sales collateral to get the conversation started. It showcases the benefits of the platform and connects with prospects in a way that makes them interested in learning more about RiskSmart and take the next step to book a demo.

Risk management is serious, so most of the animation will be smooth, clean and clear, just like the platform. I wanted the animation to show trust, professionalism and simplicity.

From a visual perspective, we wanted to use the brand style that had already been established but push it a little further to keep it engaging. I kept the use of the outlined, black-and-white photos but brought them to life and only used them sparingly to create more contrast when they were on screen.

For the UI I kept it fairly abstract whilst still making it obvious it's for risk management as it will give the animation a longer shelf life as the product UI evolves over time.