Sales/marketing needed a visual branding element to create trust, brand recall and consistency across product, marketing, and events. It's all about that engaging first impression.
The animation needed to work in a variety of situations and be useable by both internal and external team.
My aim to create an animation that showed the playful experimentation side of the tool followed by the more serious, real results.
The motion would be snappy, sharp and accurate.
I then planned out the deliverables to make sure as many use cases as possible was covered before starting production.
Starting with exploration around the logo and the meaning of the motion behind it. I created graphics and rough animations exploring the visual representation of forms, the journey, charts and bringing in leads. We ultimately settled on the graph and data side of things as this is what really sets ScoreApp apart from similar tools.
A complete set of over 30 deliverables including a mix of variations, transitions, lengths and formats.
Deliverables included:
→ Full logo animated in and out for both light and dark backgrounds, multiple aspect ratios and Lottie for web.
→ Short logo version animated in and out for both light and dark backgrounds, multiple aspect ratios and Lottie for web.
→ Logo animation into a transition for both light and dark backgrounds.