Project: Stotles | Anico Animation Studio

Discovery & Goals

My Approach

Create interest around the launch of the new branding and more importantly, what it means from a product perspective.

Release a mini animation via social media explaining each part one at a time before revealing a full “end-to-end” video that links them all together. This full video will then live on the homepage and the stage videos on their respective product page.

The market isn’t fully aware of the benefits of the “all-in-one” Stotles, so we need to educate them.

Less detail on the specific product features and more on the general benefits and use case. This gives us space to educate on the "all-in-one" as opposed to getting bogged down in the details.

To educate on how the new branding is from the new 4 stages of the software.

To make sure we include a logo breakdown in the videos that expands the stages from the logo and makes it clear it's a linear path through them.

Script

Writing 5 scripts in total for this project meant that consistency between them was key. I wanted to create a flow between videos so but make sure they also worked as standalone when embedded on the website. Below is the script outline for the main video.

Production

Again, consistency across videos is important. I used custom rigs and templates to make sure designs and motion are consistent.

Delivery & Results

As a key part to launching the new branding and platform offering. The animated videos have helped differeniate Stotles in the market from a tender tracking tool, to a complete, all-in-one solution for public procurement.

Stotles

A set of animations to support relaunching the product and repositioning in the market.

Discovery & Goals

My Approach

Give people the confidence to buy your tech.