With the focus being on the agent, I choose to use that as the journey of the video - So following that agent through the features and benefits.
The messaging had to be clear but I choose to include details within the visuals to help show the full understanding of the problem/solution to devs. It was important to not only show the features but back up how the AI works as many people are still skeptical of what it can do.
In terms of visuals, I stuck to the branding and expanded it into the world of motion as this was one of the first animated videos they had done. I wanted to keep the modern, tech feel that hits with developers whilst creating a more organic flow/feel for the AI.
The main distrubution channel was social media so I wanted to make sure that we had plently of cuts and loops for use way into the future.
Crafting a script that grabs attention, creates excitement and educates viewers.
A short animated teaser that can be shared to create tension before the full launch.
A set of animated social cuts of the main launch video into animations specifically for social to extend reach across multiple platforms.
A pack of thumbnails and animated loops that can be used across marketing channels such as email and embedded players with the aim to help distribution and get more people to click play.