Crafting a script that grabs attention, creates excitement and educates viewers.

Then modelling the flow of the video through a storyboard with detailed descriptions of design choices and movement.

A short animated teaser that can be shared to create tension before the full launch.

A set of animated social cuts of the main launch video into animations specifically for social to extend reach across multiple platforms.

A pack of thumbnails and animated loops that can be used across marketing channels such as email and embedded players with the aim to help distribution and get more people to click play.