As the tool is aimed at newer users creating new scorecards, I wanted the video to follow the journey of using the AI builder and beyond. Showing not only the benefits of the builder but how it then leads into real business growth.

From a messaging perspective, I wanted to not oversell the promise of AI - The AI is to help you get started rather than create a final scorecard.

The visuals followed the updated branding and was extended into the use of motion.

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